Fitbit Ionic may be packed with advanced features but these Horween Leather bands help it blend into everyday life.”īelow, a little bit more about Horween Leather Company, and why you’re going to love wrapping its supple leather bands around your wrist. “By working with Horween Leather Company, which is known for using traditional processes that create high-quality leather-something you don’t see a lot in the leather industry anymore-we were able to elevate our accessories. “Whenever we work on a new product, we think about how we can step up our game,” says Youmi Bang, Fitbit’s Senior Product Marketing Manager in accessories.

That’s why Fitbit turned to Horween Leather Company, a 112-year-old Chicago-based tannery. A watch this advanced demanded advanced accessories-bands that would be as durable and eye catching as the device itself. The result? Fitbit’s strongest, lightest, most ergonomic GPS watch to date-a timepiece that transitions effortlessly from the gym to the office to the museum to the bar to anywhere else your day takes you.īut Ionic’s story doesn’t end there.

From the improved heart rate sensor to the insanely crisp Corning Gorilla Glass 3 color display, to the nano-molded aerospace-grade aluminum unibody watch case, Fitbit engineers maximized every aspect of Fitbit Ionic while designing it from the ground up.

Fitbit luxe leather band